Country
Morocco
For the second episode of Art Across Borders, we met Hassan Hajjaj at Jajjah - his concept store in Marrakesh which houses an exhibition space, a Moroccan tearoom, and a street food-inspired restaurant. He spoke about how the space is a melting pot for multidisciplinary artists, and how his work blends together traditional elements from his North African culture with pop references from the Western world.
In 2011, Hajjaj launched Riad Yiad, an artist residency and events space in Marrakech, aimed at bringing together a diverse community of art enthusiasts to celebrate culture in its multiple dimensions. Today, the project has become an iconic venue that actively contributes to the dynamism of Morocco’s creative scene. He also launched his second project in the city Jajjah in 2021.
Hajjaj’s works are part of some of the world’s most important collections, including the Guggenheim Museum, the Museum of African Contemporary Art Al Maaden (MACAAL), the Brooklyn Museum, the Victoria and Albert Museum, and The British Museum.
